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My 3rd Year in the App Store – Highlights and Numbers

April 22, 2015 was my 3-year anniversary in the App Store with my Spanish Bible apps.

(Quick summary for those reading for the first time: I made a Spanish Bible app in 2012 for $500. It did $1,500 in revenue the first month and has grown ever since. You can read my first year review here and my second year review here.)

Overall it was a terrific year, here are the highlights:

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My 2nd Year in the App Store

I released my first iOS on April 22, 2012. It started as a small side project with the explicit goal of paying my rent.

My 1st year net revenue was $73, 034, after Apple’s cut.

My 2nd year net revenue increased to $100,134, again after Apple’s cut.

While nowhere close to TechCrunch success, I’m extremely proud of how well it turned out, and my customers liked it a lot, too.

5-stars

(I wrote a post about the first year here  but here’s a quick summary: I made a Spanish Bible app for $500. It did $1,500 in revenue the first month and has grown ever since.)

People asked what my numbers were for my 2nd year, so here you have them:

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My First Year in the App Store

I released my first on April 22, 2012. It started as a small side project with the explicit goal of paying my rent.

The first year it did $73,034 in net revenue, after Apple’s cut. While not considered “tech entrepreneur venture-capital” successful, I’m extremely happy and proud of how well it’s turned out thus far.

Today I’m going to give a brief history of our apps and talk about why I got into mobile apps in the first place.

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Why Your Product Name Doesn’t Matter

I changed the name of this site because if I didn’t Entrepreneur.com would eventually sue me (I’ll get to that in a second.)

The worst part is that it took me 4 weeks to choose a new name, which is just ridiculously long and stupid. Here’s why.

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How NOT to Manage an Employee

When you hire someone as your employee they’re taking a HUGE chance on you.

Think of the literally hundreds or even thousands of other places they could work for. And yet for some lucky reason, they chose YOU.

Even though yes, you’re paying them. And yes, they have to do their job well to keep it, it’s basically a privilege to have people work for you.

That’s what I learned when I hired my first employee, Jennifer.

One month into the job, she quit.

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